China.com is uniquely positioned in China's MVAS market, benefiting from its solid relationships with mobile network operators at the national and provincial levels. We have established direct connectivity with China Mobile in 28 provinces and with China Unicom in 26 provinces to facilitate our marketing and promotional activities.

We provide a wide range of MVAS products, including SMS (sms.china.com), MMS (mms.china.com), WAP, IVR and KJAVA. Our products range from picture and ring-tone downloads to mobile games, chatting and dating, news and infotainment.

Diversification is the key driver of our "Go-to-Market" strategy:

	Diversification of marketing and promotion channels. In addition to our well-established relationships with mobile network operators, we have developed additional marketing and promotional channels through partnership agreements with TV stations to expand our market reach to TV viewers. We also leverage on our partnerships with mobile phone manufacturers such as Bird Communications, DBTel, Lenovo, Motorola, SonyEricsson and TCL to embed products and services into selected handsets models. Further to this, we have embedded our service menu into SIM Took Kit cards, the enhanced SIM cards of China Mobile and China Unicom that offer a variety of services.
	Diversification of content. We have partnerships with leading international and local media content partners such as Xinhua News Agency, China Daily Online, EMI and Guangdong Broadcasting Station to provide users with compelling and rich content.
	Diversification of revenue streams. In addition to SMS, we have expanded our product portfolio to include MMS, IVR, WAP and mobile games to broaden our revenue streams.